Lisa Shomo

@keenkoncept

Content Marketing for , Sorceress, Scientist, . Card-carrying GeekNerd 🤖 Views are my own.

Los Angeles, CA
Geregistreerd in april 2011

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  1. Vastgemaakte Tweet
    25 feb. 2019

    I’m Celebrating the genius of Dr. Seuss this week! What can marketers can learn from Seussian writing concepts?😃. Check out my article for : .

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  3. 7 apr. 2020

    So sorry I can't join this week, we're all well here, but super busy WFH 🏡😉 Have a great chat!

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  4. 24 mrt. 2020

    Sorry to exit early, have to jump out for a call! You know, all that WFH thing... Cheers!

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  5. 24 mrt. 2020

    RT : "Content nuggets are perfect for social media because they can be quickly consumed. And when you’re fighting for attention that can be a huge benefit." Good read!

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  6. 24 mrt. 2020

    RT : One of the most engaging type of content that we create are these simple Linkedin presentations or s…

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  7. 24 mrt. 2020

    RT : Yes! Every business, freelancer and person who ever wants to work needs to have a presence on LinkedIn.

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  8. 24 mrt. 2020

    RT : RT : Welllll I wrote an entire blog post that outlines how we create better LinkedIn content…

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  9. 24 mrt. 2020

    RT : A1: Honestly I think that every business has a place on LinkedIn, you just have to take the time to find yo…

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  10. 24 mrt. 2020

    Good Morning! "Locked down" and checking in with everyone from Seattle! Cabin fever has not set in yet :)

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  11. 17 mrt. 2020
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  12. 17 mrt. 2020

    RT : A4 MISTAKE - Making drastic changes. These changes are more like starting over. Make smaller changes and track conversion.

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  13. 17 mrt. 2020

    RT : A4 Website performance can affect your conversion rate. A marketer might think their CTA is bad when, in fact, it’s…

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  14. 17 mrt. 2020

    RT : A4 MISTAKE - Starting with unrealistic goals. If you’re optimizing for a goal you cannot achieve, you will waste ti…

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  15. 17 mrt. 2020

    RT : A3 Ask yourself the tough question… “Do we need all of these CTAs on this page?” Eliminate any that could potential…

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  16. 17 mrt. 2020

    RT : A3 Give each CTA space to stand out. This needs to happen across all devices. Pay special attention to where CTAs appear on mobile.

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  17. 17 mrt. 2020

    RT : A3 The average webpage will have multiple CTAs: contact links, targeted CTAs, and your general sidebar, header, and other callouts. Use layout, color, and other design elements to make the more important CTAs standout.

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  18. 17 mrt. 2020

    RT : Q3 What if there are a few CTAs on one page? How to prioritize and set them up the way the user flow remains clear and effective?

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  19. 17 mrt. 2020

    RT : A2 Use heat mapping tools like Hotjar or Crazy Egg to see how people engage with your page. This will help you to d…

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  20. 17 mrt. 2020

    RT : A1 A good CTA is based on a solid marketing plan with buyer personas, customer journeys, and trackable metrics.

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  21. 17 mrt. 2020

    RT : A1 A call to action must be simple, obvious, and ask for the action. Obvious beats cute in terms of conversion rates.

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