So, failing, or nah?
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Failing up.
End of conversation
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I wrote to them years ago asking for them to charge for reading. I didn’t want them to fail. They listened.

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The most important thing I ever wrote at the New York Times that never appeared in the New York Times was a memo 10 years ago that laid out a business case for a paywall. Can't say it was the deciding factor, but it circulated among upper mgt and helped.pic.twitter.com/0FBzXsZaTa
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