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Prikvačeni tweet
Ladies, if he: - reminds you of someone you dated in your 20s - could rant about nothing to a literal wall for hours - talks over you - desperately needs an editor - wants you to get a squarespace website He’s not your man, he’s a White Male Podcast Host
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katie jensen proslijedio/la je Tweet
The app is called “You’re Cancelled.” When you’ve made plans that you wish you could cancel, you go into the app and press a little button. If the other person presses theirs too, congratulations! Confetti exploded and your plans are cancelled.
Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
burning a chakra money candle to subconsciously will my clients into paying their invoices
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Making unsustainable podcasts - an unreplicatable, resource-heavy format, an under-resourced, overstretched team - can spoil your brand's entire audience on a delivery format. They may never trust your brand's ability to make podcasts, ever again.https://twitter.com/KateGardiner/status/1223360301095104518 …
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I love looking at unusual commercial property listings. The windows on this old restaurant! $230K, Bruce County. https://www.point2homes.com/CA/Commercial-For-Sale/ON/Saugeen-Shores/17-ALBERT-ST-N/86275928.html …pic.twitter.com/T7WnpwmGdI
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To all the podcast decision-makers at legacy & upstart Canadian media who just followed me: feel free to hit me up anytime. My DMs are open, and we can grab a coffee. One of you already has reached out! Don't be shy :)https://twitter.com/katiejensen/status/1222793810788470785 …
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Did
@TorontoStar hire WikiHow artists for this Instagram story campaignpic.twitter.com/UWY3GncZo8
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Brands love to talk about the big Pivot To Podcasting and I would encourage them to go back in time and do some reading https://slate.com/technology/2018/10/facebook-online-video-pivot-metrics-false.html … https://www.theatlantic.com/technology/archive/2018/10/facebook-driven-video-push-may-have-cost-483-journalists-their-jobs/573403/ … https://digiday.com/media/side-effect-pivot-video-audience-shrinkage/ …pic.twitter.com/i0CKNOrTQq
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shout out to all my new followers who are legacy producers at CBC, writers & investigative journos at WSJ, NYT, WaPo whose organizations are looking at them to Just Make A Podcast, It's Easy! Virtual hi-fives
@NPR followers who are very wise & whose eyes have seen many things.Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
katie jensen proslijedio/la je Tweet
This is really right on. People running companies that make or plan to make podcasts need to focus on empowering producers and journalists to tell important and illuminating stories, rather than getting tempted by yet another celebrity interview or news wrap-up podcast etc.https://twitter.com/katiejensen/status/1222793810788470785 …
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I wish social media companies would stop giving out stress balls in their swag bags, it’s really bumming me out at this point
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Just this week, MTV UK launched a new crop of podcasts (did they think we forgot the layoffs?). How many months until Buzzfeed does the same? Meanwhile The People Who Make The Things are treated like Ikea Lack side tables; cheap, abused, not an investment, not here forever.
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Making podcasts since 2009, I’ve found it slightly amusing that Leadership are getting excited now—treating podcasts like a get rich quick scheme ($600 podcast conferences) or youthful strategy (legacy media who simultaneously refuse overtime/contracts & love to bust unions)
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Big media startups came along and “disrupted” podcasting—indie creators became trampled underfoot, standard shifted toward expensive and labour-intensive podcasts—still free! Sorry Luminary—and rely on Hello Fresh conversion rates & the benevolence of Gatorade & TD Bank & Purina
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Spend money on print and digital spreads that pique interest. Buy vanity URLs. If legacy media and podcast upstarts keep depending on listenership to trend upward on its own, without manually helping it, they will unknowingly contribute to the bubble bursting.
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How to keep the podcast bubble aloft? It’s really, really simple. Build beautiful
#accessible websites to convert non-podcast listeners to new audiences. Replace the churn. Stop building and producing ad nauseam without giving any thought to discovery or new audience development.Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
You cannot promise a guaranteed number of downloads, or any kind of data granularity brands are used to. And eventually, a major brand will spend a fortune on a podcast made by a legacy media company & see limited ROI because of a crowded market and inadequate marketing. So??
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We are seeing marketing folks enter the space, eager to sell their clients on podcasts, but thin on ability to deliver promises — due to inexperience paired with the gamble of publishing any media. Companies are told podcasts provide intimacy, conversion, it’s all a shell game.
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The podcast bubble will pop. Within 4 years... approximately how long it’ll take before senior management starts actually listening to the shows their companies are paying for. Right now, podcast startups are making hay because the consumer market is fed stale selling points.
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katie jensen proslijedio/la je Tweet
i am occasionally asked about appearing on podcasts/working on podcasts I don't really do that stuff much anymore
@katiejensen is easily one of the best podcast producers i've ever known and if you want a pro, she's the best you'll findHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
katie jensen proslijedio/la je Tweet
I encourage my followers to think critically about
#BellLetsTalkDay. It’s laudable to destigmatize discussions about mental health, but consider the impact of@Bell@ONsafety Prison Phone Contract on some of the *most* vulnerable members of society.#PrisonerJustice#LetUsTalkpic.twitter.com/GpjD5Yhotw
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