Say hi: DM or kate.conger@nytimes.com.
woah, this is pretty fascinating — Chrome wants to phase out all 3rd party cookies over the next 2 yearshttps://twitter.com/justinschuh/status/1217115664277803011?s=19 …
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As part of introducing a new strategy to enable tracking users across the web for ad targeting purposes though! Justin's updates are blatant that this is about supporting advertising, rather than protecting users.
yeah I am curious to see how this will work in practice. (I also work for a business that is marginally ad-supported, so I'm not entirely anti-ad)
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The problem is that personalized ads aren't actually helping your business:https://www.wsj.com/articles/behavioral-ad-targeting-not-paying-off-for-publishers-study-suggests-11559167195 …
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Additionally, Google's heavy shift towards answering queries directly in search results on Google pages (zero-click searches) is constantly diminishing the amount of revenue actual websites, such as news publishers, actually get.https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/ …
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