Robert Katai ✪

(3/3) 4. With a clear scope: Valuable content will always have a well-defined scope. Conclusion: Solve a problem at a given moment for a well-defined category of people, with a clear scope. What does valuable content mean to you?

(2/3) 1. Solve a problem: Any situation has a problem and any problem has a solution. 2. At a given moment: When people are interested and searching. 3. For a well-defined category of people: Not any valuable content is valuable for everyone

(1/3) How to create valuable content Valuable content is that type of content that manages to take an “AHA!” from you. Ok, but how do we manage to take that “AHA!” through an Instagram post, blog article, or even a Tiktok video? Following a simple rule:

(2/2) 4. Create commented content. 5. Create content contributed at. 6. Create constant content. What's keeping you from creating content that gives you a wanted result?

(1/2) What is the recipe for an efficient content strategy ? The recipe is a very simple one. You just have to keep on working if you want results. The recipe sounds like: 1. Create searchable content. 2. Create consumed content. 3. Create content for a community.

There is a lot of jargon floating around, but I'm curious what term will resonate best with your audiencehttps://twitter.com/katairobi/status/1418123457565429762 …

Creating content that resonates with your target audience and engaging them in a way that convinces them to take action is increasingly important for every company that is relying on creating content to build, connect and empower.

For example: did you write this blog post because: a. You wanted people to be entertained by a funny story; b. You wanted people think critically about how the world should act on climate change, etc

2. Know the goal of your content- What do you want your consumer(s) to take away from consuming this piece of content?

It's important to keep in mind who is consuming what you're creating about and use terms they would understand as opposed to using industry jargon or technical terms

1. Write for humans not for Google & other robots or algorithms - You want your readers to feel engaged with the story and know you wrote it specifically for them.

(Thread) As a content marketing strategist, I have learned that there are 2 rules when it comes to creating content.

(3/4) Brand strategy and creativity are intertwined and co-dependent on one another in this process.

(2/4) You might be wondering, "How do I make sure that what we produce is right from the beginning?" Well, it all starts with a great visual identity. Designing brands people truly care about means thinking more than just your logo;

(1/4) In this guide, you can read everything you need to know about defining the brand identity of your dreams. You will learn why it is important and how to do it right from a collection of inspiring tips, tricks, examples, and more!

Well…love the idea of being national and talk on your language, but also giving the chance for the one that don’t understand you to “translate” your voice https://twitter.com/mosseri/status/1417948235629531140 …

Designers…start!https://twitter.com/mattnavarra/status/1417899813836894210 …