Kara Pastour

@karapastour

UX Strategy & Product Design | Trusted Tester @ Google | Member | ❤ to Travel

Des Moines, Iowa area
Vrijeme pridruživanja: kolovoz 2009.

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  1. prije 19 sati

    NNgroup: Testing a small number of participants gives qualitative insights, which are great. But if 4 out of 5 test users do something, don't conclude that 80% of all users will do the same. UX metrics QualVsQuant

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  2. prije 19 sati

    NNgroup: Testing a small number of participants gives insights, which are great. But if 4 out of 5 test users do something, don't conclude that 80% of all users will do the same.

    Poništi
  3. 5. velj

    NNgroup: Users' answers to questions are often biased and not the literal truth Examples include acquiescence bias, social desirability bias, and recency bias. Interpret survey data with more validity for any design decisions

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  4. 5. velj
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  5. 4. velj

    NNgroup: When deciding which links to click on the web, users choose those with the highest which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences.

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  6. 4. velj
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  7. 3. velj
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  8. 31. sij

    NNgroup: Design projects are highly multidisciplinary with team members with a variety of skills and vocabulary use, sometimes with conflicting definitions of terms A kickoff meeting can make sure everybody is on the proverbial same page.

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  9. 30. sij

    NNgroup: Great design doesn't just happen. Rather, the organization must build 6 pillars that carry to success: capabilities, executive support, teams, resources, process, and schedule

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  10. 29. sij

    NNgroup: The Critical Incident Technique is a method for systematically obtaining recalled observations of significant events or behaviors from people who have first-hand experience

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  11. 28. sij

    NNgroup: Conference San Francisco announced: 7 days of in-depth full-day courses and (optional) UX

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  12. 27. sij

    NNgroup: How Information-Seeking Behavior Has Changed in 22 Years We repeated a classic study of the most important (high-value) activities people do on the internet.

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  13. 25. sij

    NNgroup: Don't Listen to the Customers The first rule of design is: don't base the product on what customers *say* they want. You must watch what people actually *do* when using your design.

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  14. 24. sij
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  15. 24. sij

    NNgroup: Vanity in Analytics for websites or other design projects should drive the project forward to better business success. Metrics that make you feel good may not achieve this goal.

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  16. 23. sij

    NNgroup: Deadline TOMORROW save 10% on Conference 22 full-day training courses focusing on life-long career skills (+ optional UX Certification )

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  17. 23. sij

    NNgroup: Deadline TOMORROW save $200 on Conference 2020

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  18. 22. sij
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  19. 21. sij

    NNgroup: The Risks of Imitating Designs (Even from Successful Companies) Don’t risk your by assuming it’s safe to follow a just because it’s used by a successful company

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  20. 20. sij

    NNgroup: [New online seminar] Presenting to The single most essential step to making practices an established part of your organization

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