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Kantrowitz's profile
Alex Kantrowitz
Alex Kantrowitz
Alex Kantrowitz
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@Kantrowitz

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Alex KantrowitzVerified account

@Kantrowitz

I write @BigTechnology. Contributor @CNBC. Author of ALWAYS DAY ONE: How The Tech Titans Plan To Stay On Top Forever. Alex.kantrowitz@gmail.com

New York, NY
bigtechnology.substack.com
Joined April 2009

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    Alex Kantrowitz‏Verified account @Kantrowitz 27 Feb 2018

    Sort of unbelievable to be looking at this, but here's the Facebook CPM (price per thousand ad) breakdown for Clinton vs. Trump campaigns. Facebook just released it after mass outrage over claim that Trump campaign paid far lower rates. Claim seems murky at best now (via @boz)pic.twitter.com/cK42ZtZ0Fe

    12:32 PM - 27 Feb 2018
    • 44 Retweets
    • 66 Likes
    • Alien cyber force virtual venom Kimmo Östman Mike Henry Matthew Elliot Andrew Sherman Colin Matt Grossmann Patrícia Rossini, PhD Alexandre Antonov
    6 replies 44 retweets 66 likes
      1. New conversation
      2. Alex Kantrowitz‏Verified account @Kantrowitz 27 Feb 2018

        Now, the follow up is that ad rates are only one part of the picture. And spending some money on ads can get people sharing your organic post and help send it viral. That's probably where the pennies per thousand math comes in.

        1 reply 2 retweets 17 likes
        Show this thread
      3. Alex Kantrowitz‏Verified account @Kantrowitz 27 Feb 2018

        Either way, it's amazing Facebook released this. I've never seen the company just publish its advertisers' ad rates. And certainly not in a political context.

        1 reply 6 retweets 23 likes
        Show this thread
      4. Alex Kantrowitz‏Verified account @Kantrowitz 27 Feb 2018

        Making all political ad rates transparent in real time would be good for public —and possibly Facebook too. It would prevent speculative hysteria and give the world a better sense of how this very important platform operates as it relates to political campaigns.

        4 replies 8 retweets 33 likes
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      5. End of conversation
      1. New conversation
      2. Nick Hayes‏ @nickhayes10 27 Feb 2018
        Replying to @Kantrowitz @boz

        Where did FB release this?

        1 reply 0 retweets 0 likes
      3. Alex Kantrowitz‏Verified account @Kantrowitz 27 Feb 2018
        Replying to @nickhayes10 @boz

        Check @boz’s account

        0 replies 0 retweets 0 likes
      4. End of conversation
      1. New conversation
      2. LoriUKBay‏ @LoriUKBay 27 Feb 2018
        Replying to @Kantrowitz

        Casey Newton's article yesterday in The Verge mentioned that the big difference was likely in eCPM (effective CPM) rather than regular CPM. If this chart shows regular CPM, it may not tell the whole story.

        1 reply 0 retweets 7 likes
      3. LoriUKBay‏ @LoriUKBay 27 Feb 2018
        Replying to @LoriUKBay @Kantrowitz

        The Verge article I was referring to:https://www.theverge.com/2018/2/26/17055666/facebook-trump-ads-parscale-pennies-clinton-digital …

        0 replies 0 retweets 3 likes
      4. End of conversation
      1. Sharon Ann Martisek‏ @sharonmartisek 27 Feb 2018
        Replying to @Kantrowitz @boz

        Facebook is fast to correct disparage comments against their practices.....WHAT ABOUT RUSSIAN INTERFERENCE IN OUR ELECTION PROCESS?? #GodBlessAmerica

        0 replies 0 retweets 1 like
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      1. Scott Messer‏ @Scrilla100 27 Feb 2018
        Replying to @Kantrowitz @boz

        I'd like to see the CPC data. CPM in FB is a measure of efficiency

        0 replies 0 retweets 1 like
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      1. SmaHarT‏ @SMAhart 27 Feb 2018
        Replying to @Kantrowitz @boz

        Did they buy CPC or CPM ads? perhaps the CPCs were way lower for Trump.

        0 replies 0 retweets 0 likes
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