Jye Smith

@jyesmith

creative strategist, product designer, podcast producer / agency coach / founder brand studio / ♠️ strategy action deck link below

Australia
Joined June 2007

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  1. 8 hours ago

    Strategy 101: new course curriculum - thoughts? 1. Role of strategy & creative 2. What’s a problem v onjective 3. What’s an insight v truth 4. Who’s this all for 5. What does it look like Then 1. How do make strategy 2. Why do words matter 3. How do you make it happen

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  2. 19 hours ago

    You can’t do strategy unless you understand creative. DISCUSS.

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  3. Apr 13

    So glad to finally see in their show Teleport. Proper laugh out loud funny. Packed crowd. Great venue. Congrats guys.

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  4. Apr 12

    When your branding agency makes your kebab shop feel like a bank.

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  5. Apr 11

    Timed a work trip to MEL to catch Teleport with - can’t wait!

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  6. Apr 8

    “No one wakes up in the morning and says 'I’m going to be a massive shithead today’.” was the best bit of cultural insight I may have collected this year. Mightn’t agree with it. But still cool.

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  7. Apr 8

    . Your booking system is not producing referenc # then your customer support system won’t work without one. It’s wasted hours of my life on phone and online. I dunno but seems anyone who wants to book a needed trip would want it to work now more than ever.

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  8. Apr 8

    Honestly I walk away from some client meetings just buzzing. Some amazing crew on our latest project.

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  9. Apr 7

    Check in with your teams this week. Something is in the air - emotionally, mentally and physically.

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  10. Apr 5

    Melbourne: I’ll be down next week it seems.

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  11. Apr 3

    Australia: you can’t get drunk a in pub, especially after dark. Also Australia: here’s free money to enable you to write yourself off ASAP

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  12. Apr 2

    Today I have a 10 hour Lord of the Rings marathon at the cinema. Don’t @ me. EDIT: in 4K!

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  13. Retweeted
    Apr 2

    I just recorded a Business Blaze and couldn't remember what the internet was called, so I just referred to it as "the website world". I think I might need to remove my big brain avatar.

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  14. Mar 30

    PSA: Don’t hold the mic to your mouth on Zoom calls, you absolute psychopaths

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  15. Mar 29

    Young just asked if we could take the “Michael Briggs” test and I said I’d speak to Michael and ask if he was around. Best lols with this one.

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  16. Mar 25

    Follow me on Clubhouse for our pilot session in 5 minutes.

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  17. Mar 24

    QUESTION FOR A STRATEGIST? we are restarting our creative and strategy poscast tonight. I want all your strategy questions.

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  18. Mar 23

    Absolutely disgusting response from - totally unaccountable for grotesque behaviour from his staff. Quick to take the glory, quicker to dodge the blame.

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  19. Mar 22

    It’s astounding how many clients can go days, even weeks, without a ‘please' for our team.

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  20. Retweeted
    Mar 21

    Don't tell me you want to be a strategist. Show me you want to be a strategist. The easiest way to get a job as a strategist is sharing a portfolio of proactive work. Write creative briefs for the brands you love or have worked on.

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