The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.
It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)
But is this the best way? 
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"Build an audience first" isn't necessarily a bad idea. In fact, it works great for selling online courses, books, etc. But for SaaS, having an audience isn't enough. An audience is helpful but isn't a replacement for overall customer demand in a category.
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Increasingly, I think the *who* is less important than the *what*.
"What are people spending money on right now? What problems are they actively trying to solve?"
"Who has money to spend and what might they need?"3 odpowiedzi 4 podane dalej 45 polubionychPokaż ten wątek -
One problem with "first, find a group of people" is that it forces you to draw boundaries *that might not matter.* Initially,
@TransistorFM was "podcast hosting for brands." But (it turns out) 90% of our customers don't identify that way. They simply want "podcast hosting."3 odpowiedzi 0 podanych dalej 14 polubionychPokaż ten wątek -
Our positioning should reflect: - the job that's being done - a recognizable product category (Instead of guessing which groups/personas we think our app might be for)
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Perfect advice for someone who has moved from zero to one and pretty far beyond (3rd time lucky!)
Wydaje się, że ładowanie zajmuje dużo czasu.
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