JB

They see it as a tool to broaden the Crash franchise's audience, which I assume they mean to leverage to bring them to the console games.

That's just my assumption though. But you don't grow an audience to leave that audience where you found them, after all!

Question about Blizzard's history and how far it has come in 30 years

They think they have a lot of potential to bring them a lot higher than they are. Bizarrely, there hasn't been one mention so far this whole call as to the impact of Vicarious Visions on that plan.

But I guess the writing is on the wall when VV's leadership took over Blizzard leadership.

QUESTION: Outlook for advertising in 2021 for King, presumably in-game ads.

Of course, it's entering 2021 with record momentum. Especially the direct sales ad sector.

I'm very sorry, I really blanked on the rest of that answer, but they're looking at integrating ads in smart ways going forward.

QUESTION: Long-term content plans for WoW? How to manage content for Classic vs. Modern, and WoW growth in 2021

The two communities are different and engage in different ways. They have a unified sub though, which is virtuous to both communities. Shadowlands "turned out great" and has content for players of all kinds.

The metrics they traditionally track are quite successful. LTD on Shadowlands is the highest for any expansion in a decade.

Playerbase is significantly larger than a year ago. Looking to service both communities in creative ways. More to share for WoW content updates "very shortly".

Last question. QUESTION: COD Mobile update? Growth vectors + China release, etc.

"We see a lot of opportunity on mobile". CODM in the west did well, and the Chinese release really boosted their already record Q4.

Players who play on Mobile and the Console/PC games have much higher engagement overall, and they would like to take that into account going forward

10s of Millions of downloads of COD Mobile in China in the early launch

The call is now concluding.