In 2019, Trump’s reelection campaign spent $20m on 218,100 Facebook ads. We built a database to analyze them all. What we found: beneath the xenophobia and invective is a massive, mundane clickbait operation designed to harvest supporter datahttps://www.theguardian.com/us-news/2020/jan/28/donald-trump-facebook-ad-campaign-2020-election?CMP=Share_iOSApp_Other …
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Having the API is obviously better than not having it, but it’s important to note that Facebook has severely limited the amount of information it is allowing researchers and journalists to access about these ads - and, in my opinion, making it unnecessarily difficult to use.
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For example, the API allows you to download the text of an ad’s copy, but gives you a URL to see the ad creative (video or image). That URL requires an access token, but access tokens are distinct to users and expire all the time.
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If you’re working as a team or over time, you end up having to fix the URLs by hand every time you want to see ad creative. Now, if having an access token was absolutely necessary to see this stuff, that would be one thing. But it’s not.
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Once you get to the access token url, you can click on a box to be given a permalink. Why don’t they just spit out the permalink in the API????? I suppose that would make things too easy. Argh.
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Facebook says that it won’t limit political ads or microtargetting because political speech is heavily scrutinized. But the limitations of these tools make it incredibly difficult for us to provide that scrutiny on the scale necessary. /end rant
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One more thing: I’m going to continue working with this data until the election. I’ll also be looking at Democratic candidates and independent expenditures. If you have questions about FB political ads that you think I should investigate - let me know! Julia.wong@theguardian.com
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If you see a weird ad that you think bears investigating, take a screen shot and send it my way. If you have ideas for different ways to parse this data, I’d love to hear.
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A great read with lots of insight but that quote that ends the article is so trumpian- total humbug and serves no purpose than to satisfy one shallow man's ego
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They save the voter suppression for late in the game, when it matters.pic.twitter.com/EgjP2jsd05
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