James Toop

@jtoop

Chief Executive , Former Chief Executive , Chair of Governors , Trustee , Ambassador 2003

London, UK
Joined March 2009
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  1. Jan 14

    Great to see this 🙌 - coaching session on offer if ever the school wants one!

    Is there a better to finish the week? Another school now ready to get started on their Wallball journey. Big thanks to the for their continued support. Wanna know more? Get in touch today.
    3 likes
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  2. 17 Dec 2021

    Can't wait to watch this! has been really proud to partner with this season - an inspiring community club with great values and culture, taking a stand on sports sponsorship.

    1:00
    It’s been a journey !! Peter Crouch: Save Our Beautiful Game! Stream from 28 December on . ➡️
    1 like
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  3. 10 Dec 2021

    An inspiring evening celebrating It was wonderful to hear the incredible stories and achievements of all 20 winners - such an impressive group of young people taking action and leading change

    1 reply 1 retweet 20 likes
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  4. 3 Nov 2021

    Great to see first Youth Board Co-Chair and now Trustee included in the Outstanding Black University Students list

    8 likes
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  5. 2 Nov 2021

    Great to see sampling tasty, affordable food with a lower carbon impact created by young people through Community Food Champions programme with

    World leaders might be gathering at , but we've gone to for lunch to meet our local yng food ldrs working w/ & Blue Marble to create a tasty & affordable menu that is aimed to also reduce our carbon impact. Take a look & try it!
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  6. 29 Oct 2021

    Great article by Youth Board member writing in on the impact of misleading product health claims on young people's diets

    5 likes
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  7. 28 Oct 2021

    73% of young people think their diets are healthy but only 6% stay within the recommended daily allowance for sugar. Last week launched our latest research to highlight the misleading health claims causing this mismatch.

    It should be easy to eat healthily, but it’s not. Today we launch new research proving that young people are being manipulated into eating junk — and we don’t even know it. Read the report and tell the food industry: !
    2 retweets 4 likes
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  8. Retweeted
    13 Oct 2021

    It should be easy to eat healthily - but it isn’t. ❌ We , have released this new dark comedy, exposing how the food system is rigged against us. Watch the full film now: 🍿

    2:00
    The story you’re about to watch is fiction, but the facts in it are all true. What happens when the mascots created to sell junk come to terms with the damage they've done? Watch our new dark comedy to find out and join the movement:
    2 replies 6 retweets 18 likes
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  9. 16 Oct 2021

    WEEKEND MUST WATCH! It should be easy to eat healthily — but it isn’t. Make a cuppa and take a look at our new short film, a dark comedy from , exposing how the food system is rigged against us. Watch the full film now:

    1 like
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  10. 12 Oct 2021

    Superstars - all of you!

    0:22
    It's and we're celebrating all 27 young women that lead Bite Back 2030 as part of our Youth Boards. Their passion, creativity and leadership are helping to build a fairer food system for us all! 🎉
    4 likes
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  11. 9 Oct 2021

    Great to meet today and 100% behind their campaign to kick gambling out of football. setting a powerful rejecting gambling and junk food advertising

    2:19
    Here’s BBC coverage of our event today, featuring powerful testimonies of harm and a clear message to football: Stop promoting gambling. Huge thanks to of and of .
    1 reply 4 retweets 19 likes
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  12. 8 Oct 2021

    Take a break on a Friday and watch new film 'Mascots Anonymous' - what happens when the mascots created to sell junk come to terms with the damage they've done?

    2:00
    The story you’re about to watch is fiction, but the facts in it are all true. What happens when the mascots created to sell junk come to terms with the damage they've done? Watch our new dark comedy to find out and join the movement:
    1 retweet 2 likes
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  13. 8 Oct 2021

    It should be easy to eat healthily — but it isn’t. Proud to release the new film from , exposing how the food system is rigged against us. Watch the full film now:

    1 reply 5 retweets 27 likes
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  14. 30 Sep 2021

    Free to access. DMs open so message me for joining code.

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  15. 30 Sep 2021

    The great food swindle: are the ‘health claims’ a con?Excited to be partnering with for this panel discussion with next Thursday 7th 6.30pm

    0:07
    . has been calling out misleading marketing on the packet for years. Join him in conversation on 7 October at our ThinkIn in partnership with , as we discuss which products are the worst offenders – and what to do about it.
    1 reply 2 likes
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  16. 20 Sep 2021

    Pleased to be representing at the joining leaders and experts to discuss how we can advance progress on healthier food environments - great to see our Youth Board Co-Chair speaking on the panel!

    Obesity has been neglected globally, despite data showing rapidly rising rates. Today, at the , leaders & experts around the world are joining forces to discuss priorities and progress on three specific workstreams. ➡️
    1 reply 6 retweets 17 likes
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  17. 12 Sep 2021

    Brilliant first game for at - great family atmosphere, performance and a win! Lots of potential to build on our partnership for healthy sports sponsorship

    1 reply 3 retweets 30 likes
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  18. Retweeted
    10 Sep 2021
    Replying to and

    Hi Peter, what are your thoughts on the new stand and the message behind it?

    2 retweets 9 likes
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  19. Retweeted
    8 Sep 2021

    Marketing to gamers is a top priority for PepsiCo “2bn people identify themselves as gamers across the globe...we’ve got so many brands that...speak to those gamers, and we’ve also got super endemic brands like Mountain Dew, Game Fuel and Doritos.”

    5 retweets 4 likes
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  20. 3 Sep 2021

    3) brilliant "My Name Is..." programme on Monday highlighting the junk food cycle described in the and why young people want to change it

    3 likes
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