Yes true. And from a nonprofit perspective, a necessary evilhttps://twitter.com/jstanchak/status/935509552325373952 …
I suspect it depends on the nonprofit. It probably works out ok for your org, but if I ran a smaller outfit, I’d look at counter programming— you have to think about what your members inbox looks like, who you’re competing with, etc.
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I'm thinking from the perspective of the tiny nonprofit I run outside of my regular job.
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