Jon-Stephen Stansel

@jsstansel

Digital Media Specialist and all things in | Speaker |Writer | Struggling | Husband/Father | he/him |

Conway, AR
Vrijeme pridruživanja: kolovoz 2010.

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  1. Prikvačeni tweet
    2. velj

    Looks like I’ve gained a lot of new followers lately! Hello and welcome! Glad you’re here. If you haven’t done so already, you can get to know me better by looking at my blog...and also possibly become alienated by my strong dislike for Canva. 🤷🏻‍♂️

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  2. prije 6 sati
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  3. prije 9 sati

    And listen to what they have to say! I mean, you don’t want to end up like this guy, do you?

    Zelda screen cap. Text reads I am error
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  4. prije 9 sati

    If you run a departmental social media account at your university, you don’t have to do it alone! Reach out to your school’s marketing office. They are there to help you!

    Screen cap from Legend of Zelda. Link is given sword and told “it’s dangerous to go alone! Take this!”
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  5. Poništi
  6. It’s not the algorithm’s fault that no one is engaging with your content. It’s the content.

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  7. Me: Refering to social media just as “social” might be coming off as a little pretentious, don’t you think? Maybe I should stop. Also Me: But it’s also 5 fewer characters... Me: 6 when you count the space. Also Me: Excellent. You have a firm understanding of social.

    Kermit gazes at the evil reflection of himself
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  8. I am totally working this line into a presentation...

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  9. proslijedio/la je Tweet
    prije 18 sati

    Not when you promote it like that, no. I can't.

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  10. Well, that certainly changes the workflow a bit!

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  11. 5. velj

    Here’s why I can’t let the flyers on social thing go. The problem perpetuates itself. People see flyers on social media & assume that that’s how it’s done—and then do the same. It’s not just higher ed. It’s small business, government, local news. Bad content begets bad content

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  12. 5. velj

    Higher Ed Marketing Folks! I need your help with a presentation I’m working on. Are your social media ads made and run in-house or by an agency?

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  13. 5. velj

    I really like this FB ad from University of Central Florida for their school license plate program. I usually HATE carousel ads, but I want to click through and see what other cars they did. Nice idea.

    FB ad with Dalorean and mr beans care with UCF license plates
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  14. 5. velj

    One thing I don’t get about people posting flyers to social is, why do they keep doing it? It doesn’t get results. Engagement on these posts is close to zero. So why?

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  15. 5. velj

    You have to play the long game in social media.

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  16. 5. velj
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  17. 5. velj

    At times it will feel like no one in the world understands what you’re going through. Unless you’ve run social media yourself, it can be hard to relate. But remember there is a community of social media managers going through the same thing you are. We are here for you. 3/3

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  18. 5. velj

    Don’t let anyone tell you to just “shrug it off” or “ignore the trolls.” It can be relentless & at all hours. It wears you down. Take care of yourself. Step away & take a break. Find a good therapist. Plan vacation time now. Use mental health days. Log off when you can. 2/3

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  19. 5. velj

    2020 is going to be hard for social media managers. There will be nasty comment threads, hateful DMs, you’ll get tagged in horrid Tweets, etc There will be times when you feel all this online anger is being directed at you. It’s not. But, it’s 100% normal to feel that way.1/3

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  20. 5. velj

    Some excellent points from here. I think an interesting follow-up to read would be— If your competitor delivers an ad via Instagram to the same 15 to 18 year olds you’re trying to recruit and board members never see it...what then?

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  21. 4. velj

    But sure, yeah, post another flyer to your Instagram. Whatever. Maybe it will work this time...🙄

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