Jess Clifton

@jslentzclifton

Healthcare B2B writer & PR manager focused on data/analytics, , , & revenue cycle.

Oviedo, FL
Vrijeme pridruživanja: ožujak 2009.

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  1. 30. sij
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  2. 29. sij
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  3. 29. sij
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    27. sij

    What is your go-to song or album when you need to boost your mood? Join weekly tweetchat tomorrow Jan 28th at 8:30pm ET as we discuss: Music +

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  5. 27. sij

    Healthcare community: I need your help. Trying to understand how my Grandfather went from clean colonoscopy to stage 3 in under 18 months. Missed diagnosis in spite of being in/out of hospital over past yr. Can it really advance that quickly??

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  6. 21. sij

    Amazon, IBM, Microsoft have access to millions of - "This may be just the beginning of hospitals becoming [data] brokers to tech companies as the data hospitals store becomes more lucrative."

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  7. 10. sij
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    "A Healthcare Marketers' Manifesto" by is a must read! It describes the intimate arena that the Healthcare and IT Marketing Conference (HITMC) brings for healthcare marketers. Read the whole thing here:

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    Hello. What are your fave health podcasts? And what's a health podcast you'd love to listen to that doesn't exist yet?

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  10. 10. pro 2019.

    T5 Social media is the rocket fuel of the news world - news spreads like wildfire here. Tagging makes audience alignment easy on social. Brands should leverage that for good! (And be prepared to respond when its bad.)

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    T5 What role does social media play in how organizations establish their own brand credibility today?

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  12. 10. pro 2019.

    T4 Positive reviews are mini testimonials - promote that gold! Negative reviews are a learning & repositioning opportunity - when those come in, review them as a team to set up new protocol to avoid repeat scenarios.

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  13. 10. pro 2019.

    T3 Strategy should include a crisis comm plan, guidelines for employees repping the brand, media monitoring (Google alerts and the like). Best practice: always respond, even when (especially when) it's negative.

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  14. 10. pro 2019.

    T2 Crisis comm is a facet of rep mgmt - hopefully one that is planned for but seldom employed! :P Rep management is ongoing, crisis management is as-needed but should def be included in strategy so there's a plan in place prior to would-be catastrophy.

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    10. pro 2019.
    Odgovor korisniku/ci

    For our clients, reputation = managing their brand identity in the healthcare industry. Always pushing out the positive, but also admitting errors and sharing immediate remediation activities when snafus happen (as they often do in HIT).

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  16. 10. pro 2019.

    No one likes a meanie, right? lol. Even when delivering counterpoints, touchy subjects "tact is the difference between making a point and making an enemy"

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  17. 10. pro 2019.

    T1 Rep management = managing online perception. Includes employing kindness, thoughtfulness re: what I put out there & occasionally falling on the sword as needed.

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  18. 10. pro 2019.

    Hi! Jess here - writer and account manager with . Originally from middle GA, 8 yrs in Northern MI, now in central FL. Holiday plans: All the cookies!!

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  19. 1. pro 2019.
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  20. 20. stu 2019.

    Fantastic insights from CIO Sita Kapoor + client Robert Shea Wisler (Shore Quality Partners). Check out the full radio interview here >>

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