A4: i look at topical gaps of knowledge in my site - add that to content creation pipeline - while making sure my internal linking is strong & my structured markup (http://schema.org ) is sending right signals to Google #vcbuzz
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Which schema properties are you using (and think Google takes into account)?
#vcbuzz
since i work for a technology company, I use https://schema.org/TechArticle the Tech Article schema a LOT - as well as software application https://schema.org/SoftwareApplication … - schema can be flexible & is a strong signal to google #vcbuzz
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There are only a few schema properties Google officially supports, right? You think they tae in more as signals though?
#vcbuzz -
the number of schema Google supports is always increasing, plus other engines support them too - you will never hurt your site by having good structured markup :)
#vcbuzz also, schema's not a direct ranking signal, but an indicator of entity recognition
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