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1/ HKGov has invited tenders for its “Relaunch HK” campaign as a desperate attempt to restore its international image through public relations & publicity efforts. Hence, HKPRU is of the view that Gov has never genuinely looked at the crux of the matter. https://fb.com/112674586910681/posts/158938648950941/ …
2/ HKGov continues to indulge itself in its world of make-believe that “everyone misunderstands the HK Gov”. The view that HK’s deep-rooted, longstanding socio-political crisis could be defused and resolved by the means of public relations is evidently impractical and naïve.
3/ Gov communications tactics to confound right & wrong and to hide the truth with lies have been growing increasingly unpopular. HK’s international standing & image, as well as HK effectiveness in containing the spread of the coronavirus are fruits of the efforts of all HKers.
4/ HK’s political stability underpins the investment and business environment. Gov routine attitude to neglect popular opinions & to shift blame away from itself has been a constant throughout protest & pandemic, such practice is prima facie detrimental to its positive image.
5/ The best crisis management strategy builds upon facts and the ability to accept responsibility, which are also necessary conditions to cultivate trust and a sincere and honest rapport with various stakeholders, and this in turn paves the new way forward for Hong Kong.
6/ Regrettably, the Government never intended to nurture such conditions and rather opted for public relations ploys that could never help repair Hong Kong’s international image.
7/ Ever since June 2019, the international community has kept a close eye on HK as evidenced by media coverage on protests. While everyone in this age of instantaneous communications could become a news commentator, expatriate communities have their own judgments on HK.
8/ Hard advertising through commercials and interviews, alongside content that contradicts facts, is merely a waste of taxpayers’ money on futile efforts!
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