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Three “weird tricks” to increase retention: 1. Give people pay rises they didn’t ask for or are more than they are expecting. 2. Promote internally. 3. Especially do the above for unrepresented folk.
2 (and by extension to a lesser extent 1) seem easier much easier at bigger companies. How's it work somewhere smaller where there's just not that many places people can be promoted to?
As a dev grows in a small company they are providing the company with more value. So pay them more. Promote to Senior or Lead. Involve them in sales and marketing and finance and strategy. Turn them into your next CTO.
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) your “diverse staff” (
