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“Was this person a real player at Google, or one of a thousand faceless APMs?” “Did they move the needle at Flatiron Health or were they along for the ride?” “WTF is Hooli? Never heard of it? Is it big? Who funded them? So what should founders do instead? /4
Improvement 1: Provide a scouting report
Add a line or two under the person’s affiliations that highlight their skills or experiences.
Essentially, provide the color commentary you’d use if you were introducing this person at a tech conference.
For example:
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Shraddha scaled the security team at Stripe from 2 to 220
Dan designed the new Apple podcast icon
Mei led print marketing at Airbnb & launched their magazine
Bijan closed the three most lucrative BD deals at Plaid
Simple statements can add so much resolution.
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This results-based framing is especially useful if the team didn’t work at blue-chip tech companies or go to elite schools. It also helps to provide a view of how the founders think about building the team, and the caliber of talent they’re able to recruit. /7
Improvement 2: Document the team’s digital DNA
Practically speaking, you need a team slide in the deck. However, the core team DNA is more effectively conveyed in an email that has clickable links to the relevant online personas for the key execs. Something like this:
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Kate - CEO [LinkedIn] [Twitter] [HackerNews] Ho-Jun - CTO [LinkedIn] [GitHub] Vijay - CMO [LinkedIn] [Twitter] [YouTube] Jada - VP Design [LinkedIn [Twitter] [Dribbble] Eventually, VCs will want to do due diligence, and this format makes it easier. /9
The team slide is important — and completely under-theorized. Aside from the team member biographies, no slide in a pitch deck looks more alike from startup to startup. These two ideas are just scratching the surface of potential improvements. What would you change? /End
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Pics of the founders/key execs
Names & titles
Each person’s affiliations: Prior companies they’ve worked at, educational institutions they attended, awards won, etc. (Ideally depicted with logos!)
That’s basically it.
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