Joseph Flaherty

@josephflaherty

Director at , Seed VC that backed Uber, The Trade Desk, Cruise, PillPack & More. RISD & Wired alum. (…)

Windham, New Hampshire
Vrijeme pridruživanja: srpanj 2008.

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  1. Prikvačeni tweet
    12. pro 2017.

    "The first wealth is health."—Ralph Waldo Emerson

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  2. 🐷 Harkonnen: Project management SaaS for when you've got plans, within plans, within plans 👊 Fremen: On-demand protest coordination service And of course there will be a thopter-based drone startup and a prototype stillsuit for enhancing personal productivity.

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  3. Agreed, but also looking forward to these inevitable Dune-inspired YC S21 startups: 🏜️ Melange: A cinnamon-based nootropic 🧠 Mentat: Analog brain training tools 👸 Irulan: New journaling service that collects sayings, family history, your role in desert uprisings, etc.

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  4. "For all the bashing directed at technology nowadays, it is noteworthy that so far the internet has put on an impressive performance when it comes to the coronavirus." -

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  5. 😬 "The current 59% of Americans who say they are better off financially than they were a year ago is essentially tied for the all-time high of 58% in January 1999."

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  6. This painting perfectly predicts the Instagram aesthetic — Selfie, studied nonchalance, Mise-en-scène — 101 years before the company was founded. I wonder what other multi-billion dollar startup ideas are hiding in art history books...

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  7. proslijedio/la je Tweet
    prije 19 sati

    A short history of fitness innovation and what it teaches us about general startup innovation.

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  8. proslijedio/la je Tweet
    6. velj

    Great post - think of the fads of dieting when creating a new consumer category - are you building and educating a fundamentally new experience or a fad?

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  9. 5. velj

    Nobel-prize winning physician Paul Ehrlich's four "G's" of scientific breakthroughs: 💰 Geld (Money) 🧠 Geschick (Brain) 🐢 Geduld (Patience) 🎲 Glück (Luck) Though they were written down in 1964, they still apply well to startups circa 2020.

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  10. 5. velj

    In summary, if you want to build a big business, either look for paths that have already been paved or prepare for an off-road adventure that may take years and require many unexpected turns. Both are perfectly viable approaches, but in either case, don’t forget a map. /🗺️

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  11. 5. velj

    💰 A Note on Fundraising 💰 If your market is still emerging, be careful about how much you raise. You may have discovered a lucrative opportunity, but the time it will take to mature and the expectations of your investors may be fatally divergent! /18

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  12. 5. velj

    This isn’t a suggestion that founders should dream small or look for incremental improvements in already popular products. But they should try to be conscious of their field's history, and use that data to set expectations of progress appropriately. /17

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  13. 5. velj

    There's been a decade long media push on behalf of entomophagy — people eating bugs. There are great environmental arguments for this. It's already the norm in many cultures. Still, despite years of advocacy, "Caterpillar Lasagna" hasn't made it onto many mainstream menus. /16

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  14. 5. velj

    Often, founders are excited about a new finding in an academic paper, or a nascent trend that might be the basis for a good business. They over extrapolate how quickly these trends will spread and how much education the market still requires. For instance... /15

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  15. 5. velj

    The Atkins diet fizzled in the 1970s, relaunched to some fanfare in the 1990s, but didn't become the conventional wisdom until the 2010s. Timing matters a lot in life, and good ideas often need to be shepherded for decades or more. /14

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  16. 5. velj

    So what? The takeaway for startups is that it’s *really* hard to educate the market and build a product for it at the same time. There’s a temptation to think the market for your product or service is more prepared — or just larger than it really is. /13

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  17. 5. velj

    Celebrities, communities, science, technology, and commerce intermingled for decades popularizing ideas about how to achieve peak levels of health and performance that ultimately allowed the makers of products like a $1,500 “Smart Mirror” to sell to a prepared mind. /12

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  18. 5. velj

    Obviously, the average consumer doesn’t consciously consider all of this history when evaluating a new diet or exercise plan. But a decision-making structure has likely been built in their brain, subconsciously, based on decades of seeing what works and doesn’t. /11

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  19. 5. velj

    It also glosses over glaring failures. Chemical catastrophes like Fen-Phen and Olestra. Meme-worthy gadgets like the ShakeWeight and ThighMaster. Faddish juice cleanses and cinnamon-based supplements of questionable utility. And so on. /10

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  20. 5. velj

    This is a dramatically abridged account that skips better-known stories like the impact of Nike on sports culture, the media impact of watching Oprah’s diet journey over the years, and many other notable figures from Jack LaLane to Jenny Craig. /9

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  21. 5. velj

    🤸‍♀️ In 1982, movie star Jane Fonda released her workout book and eponymous exercise tape. Jazzercise became a thing. And shortly thereafter, Richard Simmons blessed us with “Sweatin’ to the Oldies.” The age of the fitness superstar had begun. /8

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