Fact: My mom wouldn’t read a kicker even if it meant a personal visit to the “All My Children” set & an extra phonecall from all of her kids
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Maybe the problem isn’t the kicker. Maybe it’s that you’re taking too long to get to the kicker.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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Wait - if "almost nobody" reads your stories to the end, they probably need to change, right? Is that a crazy thought? Genuinely confused.
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Is this how most reporters approach their writing?
End of conversation
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