Under Microsoft's new bug bounty program one of my zerodays has gone from being worth $10,000 to $1,000 
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Do the average consumer really care about the same things as us? I doubt it, maybe being secure is not bringing additional value enough to the product. Maybe some bastions are not worth defending... Personally I would recommend having high enough bounties to make it more appeling
to submit then drop on twitter. Especially if submission process is not smooth it can easily become more appelaing to just drop it for credits or as a statement. But do that matter at all? Will it cost money? I dont know
