Notice the handy pull-out tab entitled "How to Convert Patients to OxyContin."
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And the mention of "rescue doses" (a marketing term that simply means extra narcotics) for "breakthrough pain."
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And there's an interesting warning: Don't crush or chew the tablets or else you'll get the dose all at once (which is exactly what many patients eventually needed to do to stave off dopesickness).
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The tab continues: "The most serious risk associated with opioids..." but I couldn't pull it out any further without breaking the tab, so I guess we won't know what Purdue believed was the most serious risk of opioids.
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In my book, I wrote about another piece of Purdue swag -- heat-sensitive coffee mug that said: "OxyContin. The one to start with..." and then when you filled it with hot coffee, the rest of the slogan materialized: "The one to stay with."
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