Both @kenauletta @carr2n praise the Guardian - but David C says now is the moment to start charging http://www.youtube.com/watch?v=z548cR7C4Is&app=desktop …
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@arusbridger@kenauletta@carr2n there should be a timeline of quotes of people saying 'now is the time to charge' ..going back to 2002 -
@emilybell@arusbridger@kenauletta@carr2n yes, it would go nicely alongside the chart of the accumulated financial losses -
@johngapper@arusbridger@kenauletta@carr2n ....and the major stories which change national/international institutions and discourse? -
@emilybell@arusbridger@kenauletta@carr2n well, the end of the story ain't been written, so we'll see whether it was a sound investment -
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@johngapper interesting cost benefit analysis. As@dicktofel talked about the cost of the Tylenol story being $750k. How do you value it? -
@emilybell If Guardian pulls out of its financial nosedive before the trust goes bust, fine. If not, there won't be a long-term. -
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@johngapper that is just basic maths of sustainability. But it doesn't answer my question. Is 'return on investment' only monetary? -
@emilybell no, but if the Grauniad goes bust, its social purpose dies too. -
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@johngapper but you also want to decouple an extraordinary 20 plus years of editorial achievement from its business model. Not possible
@emilybell As I say, if it pulls out of the nosedive, fine. If not, history will judge that it was a terminal blunder.
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@johngapper@emilybell Terminal isn't necessarily bad: the Observer should be shut down, for starters. That would help hugely. -
@felixsalmon@johngapper my point is this: is the@guardian investment 'worth it'? You cannot answer that in ROI terms. -
@emilybell@johngapper: so the question is how does that societal benefit get translated into financial benefit for the Guardian? -
@felixsalmon@johngapper@emilybell is it better to have lots of stories now and no Guardian tomorrow, or fewer stories and a lasting paper? -
@emilybell@felixsalmon@johngapper it's hard to escape a sense that the Guardian spends a lot of money to no purpose. Simple profligacy. -
@BenedictEvans@felixsalmon@johngapper this ENTIRELY depends on that critical question 'what are the stories?'. And it is NOT going bust. -
@emilybell@felixsalmon@johngapper The Guardian's future financial viability is VERY questionable. Totally dependant on Autotrader -
@BenedictEvans@felixsalmon@johngapper well until you look at the books you cannot possibly make that judgment AND define 'to no purpose' -
@BenedictEvans@emilybell@felixsalmon@johngapper do you mean that the only valid purpose is financial return?
alan rusbridger
emily bell
John Gapper
Felix Salmon
Mathew Ingram
Benedict Evans
Horatio Mortimer