alan rusbridger
Both @kenauletta @carr2n praise the Guardian - but David C says now is the moment to start charging http://www.youtube.com/watch?v=z548cR7C4Is&app=desktop …
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@johngapper interesting cost benefit analysis. As@dicktofel talked about the cost of the Tylenol story being $750k. How do you value it?
emily bell
John Gapper
@emilybell If Guardian pulls out of its financial nosedive before the trust goes bust, fine. If not, there won't be a long-term.
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@johngapper that is just basic maths of sustainability. But it doesn't answer my question. Is 'return on investment' only monetary? -
@emilybell no, but if the Grauniad goes bust, its social purpose dies too. -
@emilybell return on investment can be non-financial: but only in the not-for-profit sector. Sadly the G lives in the for-profit world -
@johngapper@emilybell it’s the trust not the guardian that goes bust. The guardian will be sold to someone for their own ‘social purpose' -
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@johngapper but you also want to decouple an extraordinary 20 plus years of editorial achievement from its business model. Not possible -
@emilybell As I say, if it pulls out of the nosedive, fine. If not, history will judge that it was a terminal blunder. -
@emilybell@johngapper why not a Spotify-style model based on a revenue-share across top "quality" newspapers? -
@meganmurp@johngapper Because there is no such thing as 'the press' addressing 'the public' ... -
@johngapper@emilybell Terminal isn't necessarily bad: the Observer should be shut down, for starters. That would help hugely. -
@emilybell@johngapper has any established newspaper conceded that? :) -
@felixsalmon@johngapper my point is this: is the@guardian investment 'worth it'? You cannot answer that in ROI terms. -
@emilybell@johngapper: so the question is how does that societal benefit get translated into financial benefit for the Guardian? -
@felixsalmon@johngapper@emilybell is it better to have lots of stories now and no Guardian tomorrow, or fewer stories and a lasting paper?
Tim Brooks
Horatio Mortimer
Megan Murphy
Felix Salmon
Mathew Ingram
Benedict Evans