I’ve seen it. It’s a sleight of hand by FB to ingest 3p data by calling it “not 3p data”. My point is you and everyone else are focusing on the wrong thing by looking at “partner categories”. It’s all about the PPCs.
Actually, I think there's quite a bit to see. Just not being seen.https://twitter.com/WienerTweet/status/981040166105104384 …
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Well, that would not be unique to the industry, to be sure. But given what's at stake, playing the game, even if you do it better than most, is not what's needed. We need FB to see beyond the game, and realize this is no longer a game. This is real. Now, business must lead.
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Others haven’t productized and institutionalized it at this level. Agree - time for them to step up.
End of conversation
New conversation -
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