Facebook’s Open Graph is exactly what put them in this mess. It seems very unlikely that further openness is an option at this point.
I wrote a long rant. “Facebook: Tear Down This Wall.” — @johnbattelle https://shift.newco.co/facebook-tear-down-this-wall-400385b7475d#---11-234 …pic.twitter.com/W2ai9hG1vy
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Companies like Cambridge Analytica stealing Open Graph data isn’t really a “scandal of their own making”. It just speaks to the imposssibility of protecting data once it is released.
End of conversation
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@johnbattelle partner categories may get shut down but “private partner categories” (3rd party data masquerading as 1st party data) prob won’t. PPC just shifts the economic relationship to marketer direct and rest stays the same - nothing to see here, carry on folks.#facebookThanks. Twitter will use this to make your timeline better. UndoUndo
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