I just published “Do Big Advertisers Even Matter to the Platforms?”https://medium.com/p/do-big-advertisers-even-matter-to-the-platforms-9c8ccfe6d3dc …
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I would love to see revenue breakdowns for small / large accounts. I remember looking without any luck in annual reports for this info a few years back.
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So how confident are you then that little guys make up the bulk? Standard long tail theory? Could maybe reverse engineer an estimate from top 100 ad age data for digital spending and other clues, but that’s a lot of work for rough numbers.
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Ad age data is suspect, especially for FB since they sell via insertion orders not impressions (and crazy, long tail may exist on advertiser side, but now only two major tollbooths) Hope more sites reap sub, conference, commerce revenues - journalism as impt as ever
End of conversation
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