and backpedaling already anyways, as @brianwieser relays: "contrary to many of the headlines which ran in the press prior to the speech, comments provided on stage did _not_ suggest that Unilever would be pulling its spending from Facebook and Google"
“Positive Impact?” — Business must lead. “Do Big Advertisers Even Matter to the Platforms?” — @johnbattelle https://shift.newco.co/do-big-advertisers-even-matter-to-the-platforms-9c8ccfe6d3dc#---0-513 …pic.twitter.com/CjuNA49pTV
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Given Ann’s make up 55-60% of their business and continue to grow and scale likely more profitably, we know the answer. Big global brands drive credibility and validate the brands, but are not financial drivers as they are with old media.
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