It’s obviously a great PR move by Unilever, but since the ROI for CPGs advertising on social is questionable it’s also a pretty low risk.
Writing about this now. Will it matter, is the question. Unilever threatens to pull off all platforms who aren't adding "positive value" to society.https://www.wsj.com/articles/unilever-threatens-to-reduce-ad-spending-on-tech-platforms-that-dont-combat-divisive-content-1518398578 …
-
-
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Honestly it doesn't matter to the platforms...not sure why Unilever wants to take a moral high ground when they sell crap like fair & lovely in parts of Asia!
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Clearly we are entering the next phase of social media’s evolution.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.