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johnbattelle's profile
John Battelle
John Battelle
John Battelle
Verified account
@johnbattelle

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John BattelleVerified account

@johnbattelle

A Founder of NewCo, sovrn, Federated Media, Web 2 Summit, Industry Standard, Wired; investor & writer on Media, Tech, Culture, Business. Producer, Shift Forum

New York, NY by way of Marin. California in my blood. NY in my brain.
battellemedia.com
Joined April 2008

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    1. John Battelle‏Verified account @johnbattelle Jan 11

      THREAD: On Facebook. So lots of folks asking me about Facebook's news today. I've read what I can, and here's my initial take, in a thread. First, here's the news from FB:https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/ …

      1 reply 3 retweets 8 likes
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    2. John Battelle‏Verified account @johnbattelle Jan 11

      This is from Adam Mosseri, head of News Feed (he's speaking at Shift Forum next month), and includes a post from Mark Z. as well. Facebook is focusing on changing the product goals from engagement on content to engagement with family and friends' post.

      1 reply 1 retweet 2 likes
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    3. John Battelle‏Verified account @johnbattelle Jan 11

      In the post and in news coverage FB and Zuck say they want to refocus the service to "make people happy" after being on FB. That's a suggestion I made in my piece last week:https://shift.newco.co/its-the-advertising-model-stupid-b843cd7edbe9 …

      1 reply 3 retweets 3 likes
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    4. John Battelle‏Verified account @johnbattelle Jan 11

      In that piece I posed two scenarios, one of which was "Zuck drops acid and refocuses his product team away from engagement for engagement sake." So did he?

      2 replies 2 retweets 6 likes
      Show this thread
    5. John Battelle‏Verified account @johnbattelle Jan 11

      No. But it is a pretty sweet drag on a joint.

      1 reply 1 retweet 5 likes
      Show this thread
    6. John Battelle‏Verified account @johnbattelle Jan 11

      The NewsFeed product team isn't the ad model product team, and it's the ad model that drives the toxicity at its core. However, this is still a significant move.

      1 reply 1 retweet 3 likes
      Show this thread
    7. John Battelle‏Verified account @johnbattelle Jan 11

      I'm guessing FB has modeled the bejesus out of this and knows that after a short dip, advertisers will pay more to break into that new NewsFeed with their content, and revenue will normalize.

      1 reply 0 retweets 6 likes
      Show this thread
    8. John Battelle‏Verified account @johnbattelle Jan 11

      Meanwhile, just because your F&F shared it, and others responded to it, doesn't mean it ain't toxic. That's pretty much how Fake News spreads.

      2 replies 0 retweets 7 likes
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    9. John Battelle‏Verified account @johnbattelle Jan 11

      Oh, and I'm so tired of "we've studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities." What research? With whom? Is it peer reviewed? Open it up!

      1 reply 4 retweets 12 likes
      Show this thread
    10. John Battelle‏Verified account @johnbattelle Jan 11

      FB stock is down .05%, or nine cents, in after hours trading. Pretty sure that's the shrug FB was looking for.

      1 reply 1 retweet 0 likes
      Show this thread
      John Battelle‏Verified account @johnbattelle Jan 12

      Now it's down four bucks, which is more significant, but still a minor bump, FWIW.

      8:59 AM - 12 Jan 2018
      • 1 Like
      • Robert Scoble
      1 reply 0 retweets 1 like
        1. Robert Scoble‏Verified account @Scobleizer Jan 12
          Replying to @johnbattelle

          FB will go back up. Why? This increases monetization AND addiction. Here's how:https://scobleizer.blog/2018/01/12/mark-zuckerberg-just-turned-up-the-dopamine-heres-how/ …

          0 replies 1 retweet 0 likes
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