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Can you expand on the idea of the 'context in which people are engaging' - what are examples of this? How would this ultimately affect Facebook's business model?
2/2 They also go on FB to read stories. But those stories are owned by publishers, not FB, so they have to split revenues and the ads are currently not contextual, they are behavioral/audience driven
Please do write a post, I would love to read! I have a few thoughts as well but want to pressure test, you’ve clearly done a lot more thought on it than I
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