When I wrote this yesterday aft. I titled it "It's The Advertising Model, Stupid." Then I realized I'm calling everyone stupid. And "Facebook Can't Be Fixed" is actually a better title. Right?!https://shift.newco.co/its-the-advertising-model-stupid-b843cd7edbe9 …
Maybe I'll write another post, but in short, people go on FB and Insta to engage with other people directly or indirectly. That behavior does not lend itself to brand building or even DR (direct response). 1/2