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7. The Duopoly falls out of favor. No, this doesn’t mean year-on-year declines in revenue, but it does mean a falloff in year-on-year growth, and by the end of 2018, a increasingly vocal contingent of influencers inside the advertising world will speak out against the companies.
8. Pinterest breaks out. The big question is whether Pinterest can both scale its inventory in a predictable and contextual way, and whether it can make its self service/API-based platform super simple to use.
9. Autonomous vehicles do not become mainstream. I’ve said it before, I’m saying it again: This shit is complicated, and we’re not even close to ready.
10. Business leads. Business changes through the slow uptake of new social norms. And a crucial new norm in business is the expectation that companies take their responsibilities to all stakeholders as seriously as they take their duty to shareholders.
When you say, "scale its inventory", do you mean, "encourage more pins and interactions with pins from users"? Or do they have their "own" inventory of content that I'm not thinking of?
I mean what they already have, the engagement on the platform, and putting relevant ads in the right places where it adds value to all involved.
Got it. Just didn’t want to be ignorant in my understanding of Pinterest’s operations - both as a user, and as a supporter of their mission!
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