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johnbattelle's profile
John Battelle
John Battelle
John Battelle
Verified account
@johnbattelle

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John BattelleVerified account

@johnbattelle

A Founder of NewCo, sovrn, Federated Media, Web 2 Summit, Industry Standard, Wired; investor & writer on Media, Tech, Culture, Business. Producer, Shift Forum

New York, NY by way of Marin. California in my blood. NY in my brain.
battellemedia.com
Joined April 2008

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    1. John Battelle‏Verified account @johnbattelle 18 Nov 2017

      The minute this shit dies, the web blooms.pic.twitter.com/3vNXJbmcm6

      7 replies 10 retweets 74 likes
    2. Scott Messer‏ @Scrilla100 19 Nov 2017
      Replying to @johnbattelle

      Web blooms, yes. But a lot of companies will go out of business (deservedly?). Also, kiss sponsored content as a savior good bye (discovery/eyeball problems)

      1 reply 0 retweets 0 likes
    3. John Battelle‏Verified account @johnbattelle 19 Nov 2017
      Replying to @Scrilla100

      Branded/Sponsored content that fails to garner organic reach is a failure. Of course, any organic reach is stifled by the FB Machine.

      1 reply 0 retweets 2 likes
    4. Scott Messer‏ @Scrilla100 19 Nov 2017
      Replying to @johnbattelle

      Agreed. What to say tho of "content marketing" - which implies the marketing of content - i.e paid advertisement enticing viewership (same as TV/film). Same as sponsored posts on FB?

      1 reply 0 retweets 0 likes
    5. John Battelle‏Verified account @johnbattelle 19 Nov 2017
      Replying to @Scrilla100

      Yes, FB sponsored posts are content marketing. But we're still in LCD phase, chasing clicks and not true closed loop value.

      1 reply 0 retweets 0 likes
    6. Scott Messer‏ @Scrilla100 19 Nov 2017
      Replying to @johnbattelle

      Yup, thinking/system is flawed. Switching related gears back to traffic arb...ironic tone here:https://www.inc.com/jeff.bercovici/topix-turnaround-media.html …

      1 reply 0 retweets 0 likes
      John Battelle‏Verified account @johnbattelle 19 Nov 2017
      Replying to @Scrilla100

      Yep. Kudos to Chris but this isn't a win for media.

      9:23 PM - 19 Nov 2017 from California, USA
      • 2 Likes
      • Tiffany Johnson Scott Messer
      0 replies 0 retweets 2 likes

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