Web blooms, yes. But a lot of companies will go out of business (deservedly?). Also, kiss sponsored content as a savior good bye (discovery/eyeball problems)
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Branded/Sponsored content that fails to garner organic reach is a failure. Of course, any organic reach is stifled by the FB Machine.
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Agreed. What to say tho of "content marketing" - which implies the marketing of content - i.e paid advertisement enticing viewership (same as TV/film). Same as sponsored posts on FB?
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Yes, FB sponsored posts are content marketing. But we're still in LCD phase, chasing clicks and not true closed loop value.
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Yup, thinking/system is flawed. Switching related gears back to traffic arb...ironic tone here:https://www.inc.com/jeff.bercovici/topix-turnaround-media.html …
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Yep. Kudos to Chris but this isn't a win for media.
End of conversation
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Sturgeon's Law applies to marketing too.
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content integrated w/ commerce has the potential to reduce the need for this type of advertising. give it a few more years....maybe sooner.
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Given the falling rates for display, whats the break-even point for sites finding core business outperforms on a rev/pixel basis?
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Unfortunately, they call that Native Advertising
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i dont even know who the hell the first person is, and why would you want to see photos taken before someone died. and who cares about coconut oil and dog breeds with sprite
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I would to believe that, but what are
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