John BattelleVerified account

Cheap advertising is cheap advertising, and it impugns good branded content.

@johnbattelle I'll bite. Why aren't you blaming the advertisers? *they're* the ones who want carriage here - pubs would like better stuff!

@tolles @johnbattelle Both ends are too blame. And AdTech doesn't give a sh*t. They'll get their cut either way.

@Roi @tolles Not true of all adtech cos. @sovrnholdings is a shining example of that. This is about supporting publishers AND audiences

@johnbattelle @Roi publishers have zero control over what's served unless they're doing direct sales. Zero. Malware, junk, bad looking stuff