The Three Phases Of Mobile Advertising: http://wp.me/p3FIdo-29 via @bubbam
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@johnbattelle@bubbam An entire conversation that frames end users and contextual user data as free natural resources to be exploited.
@clarkdodsworth @bubbam Fair point, advt does not exist ind. of considering value prop to user.
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@johnbattelle@bubbam Mobile ad models'll break if they don't expect user control of much realtime user data, & deliver nontrivial value.Thanks. Twitter will use this to make your timeline better. UndoUndo
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