Sorry, @johnbattelle , you just sound so old. http://digiday.com/publishers/programmatic-advertising-context/ …
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Replying to @johnbattelle
@johnbattelle you seem to be advocating a false choice: context OR audience. could be AND. depends on objectives and effectiveness.1 reply 0 retweets 0 likes -
Replying to @johnbattelle
@johnbattelle makes sense, called it out as it sounded like a call to return to the past vs evolve to the future. didn’t sound like you.1 reply 0 retweets 0 likes
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