Sorry, @johnbattelle , you just sound so old. http://digiday.com/publishers/programmatic-advertising-context/ …
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@johnbattelle you seem to be advocating a false choice: context OR audience. could be AND. depends on objectives and effectiveness.
@kegelman Ah. Got it. No, I think both is key. For sure. The more information the better. Just don't want to lose context.
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@johnbattelle makes sense, called it out as it sounded like a call to return to the past vs evolve to the future. didn’t sound like you. -
@kegelman appreciate the input, thanks!
End of conversation
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