I hate platform lock in. Play, Amazon, Apple - it's a hot holy mess. Grrrr.
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@johnbattelle John do you believe/hope/think it's possible to have an opendistributedplatform which allows allto play evenly?Is that adTech?
@marccanter4real yes I do. And I think adtech is has potential to be it.
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@johnbattelle - How did adTech evolve? It wasn't one company or an organized standards body was it? It seems to have 'appeared' organically! -
@marccanter4real That's true. And that's why I like it. It's been evolving for decades, it's kind of "ad network 3.0".... -
@johnbattelle fascinating. I started to get that as I reviewed your whack animating chart &the LUMAscape. IAB dimensions 4 ads R it. Right?
End of conversation
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