@johnbattelle "Today’s adtech has within ...a computing architecture that will underpin our entire society." Yes! The RT marketplace is key.
Why The Banner Ad Is Heroic, and Adtech Is Our Greatest Artifact http://battellemedia.com/archives/2013/11/why-the-banner-ad-is-heroic-and-adtech-is-our-greatest-technology-artifact.php … via @johnbattelle
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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Muito bom “
@johnbattelle: Why The Banner Ad Is Heroic, and Adtech Is Our Greatest Artifact http://battellemedia.com/archives/2013/11/why-the-banner-ad-is-heroic-and-adtech-is-our-greatest-technology-artifact.php … via@johnbattelle”Thanks. Twitter will use this to make your timeline better. UndoUndo
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@johnbattelle the word you are looking for is personalized. Ad tech enables data leverage to achieve utility through relevanceThanks. Twitter will use this to make your timeline better. UndoUndo
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