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johnbattelle's profile
John Battelle
John Battelle
John Battelle
Verified account
@johnbattelle

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John BattelleVerified account

@johnbattelle

A Founder of NewCo, sovrn, Federated Media, Web 2 Summit, Industry Standard, Wired; investor & writer on Media, Tech, Culture, Business. Producer, Shift Forum

New York, NY by way of Marin. California in my blood. NY in my brain.
battellemedia.com
Joined April 2008

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    1. John Battelle‏Verified account @johnbattelle 20 Apr 2013

      Yes, the point is, it's Premium. Programmatic Premium: Can We Settle On One Definition? - http://www.adexchanger.com/data-driven-thinking/programmatic-premium-can-we-settle-on-one-definition/ … @fmp

      4 replies 0 retweets 0 likes
    2. Wayne Blodwell‏ @wayneblodwell 20 Apr 2013
      Replying to @johnbattelle

      @johnbattelle what is premium in the context of digital?

      1 reply 0 retweets 0 likes
      John Battelle‏Verified account @johnbattelle 20 Apr 2013
      Replying to @wayneblodwell

      .@wayneblodwell Traffic of Good Intent engaged in quality context with quality content. At least, that is what comes to me immediately.

      11:52 AM - 20 Apr 2013
      • 1 Retweet
      • CryptoCoin Klepto
      1 reply 1 retweet 0 likes
        1. Wayne Blodwell‏ @wayneblodwell 20 Apr 2013
          Replying to @johnbattelle

          @johnbattelle I agree. Imo audience is irrelevant in premium really. Premium content attracts premium users.

          0 replies 0 retweets 0 likes
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