@johnbattelle it's a tricky one. Premium is in the eye of the beholder, which means the buy side.
Yes, the point is, it's Premium. Programmatic Premium: Can We Settle On One Definition? - http://www.adexchanger.com/data-driven-thinking/programmatic-premium-can-we-settle-on-one-definition/ … @fmp
-
-
-
@bmorrissey Publishers might disagree with that - to an extent. But you have a point.
End of conversation
New conversation -
-
-
@johnbattelle what is premium in the context of digital? -
.
@wayneblodwell Traffic of Good Intent engaged in quality context with quality content. At least, that is what comes to me immediately. -
@johnbattelle I agree. Imo audience is irrelevant in premium really. Premium content attracts premium users.
End of conversation
New conversation -
-
-
buy side view on the topic
@johnbattelle@FMP published@Digiday http://www.digiday.com/agencies/the-pointlessness-of-premium-debates/ … -
Great article/perspective Adrian: “
@atompsett: buy side view on the topic@johnbattelle@FMP published@Digiday http://www.digiday.com/agencies/the-pointlessness-of-premium-debates/ …” -
@jlkelly hey there- I think you've been tweeting more than me lately. I'm impressed Jason Kelly -
Happy to tone it down if you like ;) “
@saralivingston:hey there I think you've been tweeting more than me lately. I'm impressed Jason Kelly” - 1 more reply
New conversation -
-
-
@johnbattelle we've got a byline going up in AE next week about this. We@isocket stopped using the label programmatic premium.Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.