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johnbattelle's profile
John Battelle
John Battelle
John Battelle
Verified account
@johnbattelle

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John BattelleVerified account

@johnbattelle

A Founder of NewCo, sovrn, Federated Media, Web 2 Summit, Industry Standard, Wired; investor & writer on Media, Tech, Culture, Business. Producer, Shift Forum

New York, NY by way of Marin. California in my blood. NY in my brain.
battellemedia.com
Joined April 2008

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    John Battelle‏Verified account @johnbattelle 13 Jan 2013

    Trying to find video of latest Samsung Galaxy Note commercial, and had to watch a preroll ad before I could watch...an ad. Jeez.

    7:32 PM - 13 Jan 2013
    • 1 Retweet
    • 3 Likes
    • Startup L. Jackson Karla Crawford Luke Skywanker 🌙 elisaaraujo
    2 replies 1 retweet 3 likes
      1. New conversation
      1. Lou Paskalis‏Verified account @LouPas 13 Jan 2013
        Replying to @johnbattelle

        @johnbattelle contextual targeting is 24% more effective. If you watch to completion, advertisers can retarget you with the same for recall

        2 replies 0 retweets 0 likes
      2. John Battelle‏Verified account @johnbattelle 13 Jan 2013
        Replying to @LouPas

        @LouPas They don't know my memory very well. BTW who the f are you again?!

        0 replies 0 retweets 0 likes
        3. End of conversation
      1. Tobias Peggs‏ @tobiaspeggs 13 Jan 2013
        Replying to @johnbattelle

        @johnbattelle but when ads are content, is that so wrong? ;)

        0 replies 0 retweets 0 likes
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