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johnbattelle's profile
John Battelle
John Battelle
John Battelle
Verified account
@johnbattelle

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John BattelleVerified account

@johnbattelle

A Founder of NewCo, sovrn, Federated Media, Web 2 Summit, Industry Standard, Wired; investor & writer on Media, Tech, Culture, Business. Producer, Shift Forum

New York, NY by way of Marin. California in my blood. NY in my brain.
battellemedia.com
Joined April 2008

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    John Battelle‏Verified account @johnbattelle 15 Nov 2012

    Direct Sale Fail: Display Share Slips Away As Publishers Wrestle With Programmatic - http://www.adexchanger.com/publishers/as-premium-publishers-wrestle-with-programmatic-display-share-slips-away/ …

    8:46 AM - 15 Nov 2012
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    • kk Declan Moore Patricia McDonald Mat Mullen SamStella
    0 replies 1 retweet 4 likes

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