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johnbattelle's profile
John Battelle
John Battelle
John Battelle
Verified account
@johnbattelle

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John BattelleVerified account

@johnbattelle

A Founder of NewCo, sovrn, Federated Media, Web 2 Summit, Industry Standard, Wired; investor & writer on Media, Tech, Culture, Business. Producer, Shift Forum

New York, NY by way of Marin. California in my blood. NY in my brain.
battellemedia.com
Joined April 2008

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    1. Tobias Peggs‏ @tobiaspeggs 8 Nov 2012

      FM shuts down it's sales force, focuses on programmatic & native: http://ow.ly/f90qY  Whoa. Lijit-approach wins...

      1 reply 1 retweet 0 likes
      John Battelle‏Verified account @johnbattelle 8 Nov 2012
      Replying to @tobiaspeggs

      @tobiaspeggs not the whole force, Tobias, just standard media, chasing RFPs and IOs. Still deep in direct for CM and programmatic..

      10:50 PM - 8 Nov 2012
      1 reply 0 retweets 0 likes
        1. Tobias Peggs‏ @tobiaspeggs 8 Nov 2012
          Replying to @johnbattelle

          @johnbattelle makes 100% sense to me. Big call, but right one. (Also very intrigued with plans to scale/automate native. Win there = big)

          0 replies 0 retweets 0 likes
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