2/2 Nowhere in release or coverage does anyone ask: Shouldn't the consumer have the right to know what is known about ... the consumer? And control/edit/revoke/participate in value exchange? If @ATT really wanted to "change the market" they'd have done that...
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"a marketplace for all media owners where advertisers can bring their own data, augment it with AT&T data and run measurement and attribution models...."
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