"what we're facing right now is directly related to industry's refusal to do something about Do Not Track. If we would have listened...we wouldn't be here today." - @fatemehx2 nails it. Thanks to ad tech lobbying complex, google, Yahoo, Aol, here we are.https://youtu.be/VZm41b6W0xA?t=21m58s …
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agree 100% with this.
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Here is why they won’t win, and why it will cost them. The Brussels ruling in February shows how this will go down.https://pagefair.com/blog/2018/facebook-brussels-case/ …
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Johnny, can you send me screengrabs of Facebook’s consent screen in EU? They told shareholders yesterday it was a yes or no option. I think that’s not true and in fact they’re likely already in violation. Will separate thread.
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$FB and$GOOG can try to wear users down with consent forms, but both companies are attractive in protection per hour of coding. We can already put Google Tag Manager into Euro-mode: https://addons.mozilla.org/en-US/firefox/addon/trans-europa-express/ … Fixing tracking by the small#lumascape firms..I'll get to it later. -
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Biggest item is: window.googletag.pubads().setRequestNonPersonalizedAds(1); Basically starve fraudulent sites of valuable eyeballs, while not breaking the ability of legit sites with a Google ad stack to deliver contextual ads.
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How do you decide what is a “legit site?” Google ad stack isn’t a good indicator, no?
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