The easiest shortcut to building great products is not to think like your best customer but to be your best customer. Stop hypothesizing, and just build what you’d want built for yourself.
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I think he's referring to situations where the founder is inspired to start a company because of a particular need she or he has. Of course it needs trials and iterations to function properly.
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Fair point. Then, however, the question is, "How many other people feel this need?"
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